Boursin is a popular cheese in France. It was invented in 1957, is easily spreadable, and contains herbs. The slogan is "Du Pain, Du Boursin, On Est Bien", and the brand is owned by Bel Group. The company is also responsible for other cheese brands such as The Laughing Cow and Babybel.
Bonus 1:
The Laughing Cow was the first cheese product to be trademarked (in 1921). The name came from a meat truck spotted during the First World War which bore the name 'La Wachkyrie', alluding to the Norse Valkyries. To a frenchman's ear, this sounded like La Vache Qui Rit (The Cow That Laughs), and voila.
The Laughing Cow was the first cheese product to be trademarked (in 1921). The name came from a meat truck spotted during the First World War which bore the name 'La Wachkyrie', alluding to the Norse Valkyries. To a frenchman's ear, this sounded like La Vache Qui Rit (The Cow That Laughs), and voila.
Bonus 2:
Later, earrings were added to the red cow on the packaging, each one a smaller version of the round box the cheese comes in. Embedding a logo inside itself, as in this case, is called the Droste effect. The effect is named after the Droste chocolate company, specifically a cocoa tin sold by the company with an image of a nurse holding up a smaller version of the tin.
Later, earrings were added to the red cow on the packaging, each one a smaller version of the round box the cheese comes in. Embedding a logo inside itself, as in this case, is called the Droste effect. The effect is named after the Droste chocolate company, specifically a cocoa tin sold by the company with an image of a nurse holding up a smaller version of the tin.
-E
Aucun commentaire:
Enregistrer un commentaire